The MTJD Pathway to Impact
From knowledge to real-world change
The MTJD Pathway to Impact is built on more than 20 years of experience in design, communication and audience engagement. Informed by design thinking, human-centred design and behavioural science, it provides a clear, practical framework for turning knowledge and ideas into meaningful real-world change, helping the right people understand it, connect with it and act on it.
What difference do we want to make?
We use the insights gathered through research, evidence, stakeholder engagement, PPIE, co-creation and other methodologies and use our specialist audience, communication and design expertise to help interpret what those insights mean for communication. Together, we help you to clarify the change you want to achieve and shape the most appropriate route to impact. For example, is the aim, awareness, understanding, behaviour change, adoption, policy change or something else?
Who needs to understand, engage or act?
Understanding people is central to effective communication. Working alongside your team and drawing on insights gathered through stakeholder engagement, MTJD brings specialist expertise in translating audience insight into clear communication strategy, helping identify people’s needs, experiences, barriers, motivations and context and what those insights mean for the most appropriate communication approach.
What needs to be understood?
With these insights in place, MTJD helps identify what each audience needs to understand and which messages are most relevant to them. We bring specialist expertise in translating complex knowledge, evidence and ideas into clear, meaningful communication, preserving accuracy and intent while making information accessible, relevant and useful to the people who need it.
What is the right route to reach them?
The most effective communication is shaped by understanding the audience first. MTJD brings communication strategy and industry expertise to help identify the most appropriate format, channel and touchpoints, based on who needs to be reached, where and how they engage with information, and what you want them to understand, feel or do.
What will help people understand, engage or act?
MTJD translates the knowledge, audience insight and communication strategy into a creative response designed around the people it needs to reach. We bring together content, design and creative thinking to make complex information clear, engaging and usable, developing, testing and refining ideas with intended audiences where appropriate.
How will it reach them?
Creating the right communication and output is only part of the process; it also needs a clear plan for reaching the people it was designed for. MTJD helps turn the communication strategy into a practical dissemination and engagement plan, identifying how channels, networks, partners, timing and touchpoints can work together to build reach and encourage engagement.
How will we know it made a difference?
Measurement is considered from the beginning, so success can be assessed against the change the project set out to achieve. MTJD helps identify meaningful measures, from reach, engagement and understanding through to action, adoption and longer-term change, using analytics, audience feedback and appropriate evaluation methods to understand what worked, what was learned and the contribution communication made to impact.
A flexible pathway, shaped around your project. The MTJD Pathway to Impact isn’t a fixed package.
Every project starts from a different place, with different needs, timescales and budgets, so we shape our involvement around what will add the most value.
You might work with us across the whole pathway, bring us into one or two stages, or use MTJD in a more consultative role, helping your team interpret insight, shape communication strategy or provide creative direction that you can take forward internally.
And if work has already begun, that’s absolutely fine. We can join at any stage, working with the research, insight and decisions already in place.
Planning your budget?
There is no one-size-fits-all price.
We’ll work with you to develop a proportionate approach based on what you want to achieve, the expertise you already have within the team and the budget available.
As a guide, a project using the full MTJD Pathway, through to a developed visual style/tone of voice and co-designed output, typically starts from £18,000.
Smaller, targeted and consultative packages, start from £500 and can be scoped around your project and available budget.
Not sure where MTJD could add most value? Talk to us about your project and we’ll help you work out the right level of support.
